“We’re not a company that does a lot of marketing. The No 1 way that someone finds out about our platform is they get invited to play by a friend. And the second way is they’ll watch people playing on YouTube,” says Roblox’s chief business officer Craig Donato. “So it’s very much an organic phenomenon.” … Read more
Roblox doesn’t split its 100 million figure between children and adults, though it does say that 40% of them are women and girls. In the UK alone, there are around 1.5 million children playing Roblox, according to research firm Kids Insights. Its data, based on an annual survey of 20,000 British children, suggests that 24% … Read more
Roblox is a game creation platform that allows players to create their own games using its proprietary engine, Roblox Studio. Games are coded under an object-oriented programming system utilizing the programming language Lua to manipulate the environment of the game. Users are able to create purchasable content through one-time purchases, known as “game passes”, as … Read more
Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform.Roblox operates annual Easter egg hunts and occasionally engages in events to promote films, such as ones held for Wonder Woman 1984 and Aquaman. Roblox also hosts an annual … Read more
Roblox has received the following accolades: Inc. 5000 List of America’s Fastest-Growing Private Companies (2016, 2017) San Mateo County Economic Development Association (SAMCEDA) Award of Excellence (2017) San Francisco Business Times’ Tech & Innovation Award – Gaming/eSports (2017) Fast Company’s World’s 50 Most Innovative Companies – #1 in Gaming and #9 Overall (2020)
During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017, collectively earned at least $30 million in 2017. The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019 and $1.5 billion in June 2020, making it the iOS … Read more
Roblox allows players to buy, sell, and create virtual items. Clothes can be bought by anyone, but only players with a premium membership can sell them. Only Roblox administrators can sell accessories, body parts, gear, and packages under the official Roblox user account; virtual hats and accessories can also be published by a select few … Read more
Roblox is an online game platform and game creation system that allows users to program games and play games created by other users. Founded by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games in many genres, such as racing games, role-playing games, simulations and obstacle courses, coded … Read more
As with many websites and apps that interest children, there is always the question of online safety. You will find quite a few press reports questioning whether Roblox is safe for its young players. Some people claim that Roblox provides a platform for adults trying to groom children. You will find similar concerns expressed about … Read more
The majority of Roblox players are happy to play its games, just like they do any other videogames. They are no different to those people who spend their time on YouTube or TikTok merely watching content. They are content users rather than creators. However, the more ambitious Roblox users like to create games in the … Read more