Who plays Roblox?

Roblox doesn’t split its 100 million figure between children and adults, though it does say that 40% of them are women and girls.

In the UK alone, there are around 1.5 million children playing Roblox, according to research firm Kids Insights. Its data, based on an annual survey of 20,000 British children, suggests that 24% of 10- to 12-year-olds here are on Roblox – more than on TikTok (13%) and Snapchat (20%) and nearly as popular as Instagram (25%).

The company adds that 19% of seven-to-nine-year-olds in the UK are playing Roblox, some way behind YouTube (43%) but ahead of TV brands like CBBC (11%), Nickelodeon (10%) and Cartoon Network (8%).

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