Roblox is a game creation platform that allows players to create their own games using its proprietary engine, Roblox Studio. Games are coded under an object-oriented programming system utilizing the programming language Lua to manipulate the environment of the game. Users are able to create purchasable content through one-time purchases, known as “game passes”, as well as microtransactions that can be purchased more than once, known as “developer products” or “products”. Game developers and content creators can earn the site’s virtual currency, known as “Robux”, through creating and selling virtual content on Roblox. A percentage of the revenue from purchases is split between the developer and Roblox Corporation. Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website’s Developer Exchange system.The majority of games produced on the platform are developed by children.